Bar Brahma, an icon of São Paulo's bohemian scene on the historic corner of Av. São João and Av. Ipiranga, needed to update itself and expand its target audience to younger people. 

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concept
the new brand needed to revive the history of the bar, which was a favorite among intellectuals, musicians, and politicians in the 1950s and 1960s. it was essential to respect its tradition and nostalgic aura, evoking fun, entertainment and good food, using classic language but with a contemporary twist.